Welcome to

Purpose plaza

Here you can explore and reflect on fundamental work ideas.

Why do you work? What types of work are there?

A decorative black and beige ornate frame with intricate scrollwork in the corners.
Decorative black and beige border with a floral and scroll design in the top right corner.
A historic power station with a vintage industrial design, surrounded by well-manicured gardens and flowers. A sign at the entrance reads "Power Station. Purpose Provides Power."
People waiting in line outside the Pinnacle Wax Museum, a historic building with a sign and decorative clock gears on its facade, during daytime with clear weather.
Crowds of people gathered in front of a themed building at an amusement park, with a large sign that reads 'Take a Break Spa and Rec Center.'

The Power of Purpose in Work and Life

Purpose is the reason something exists, is created, or is done. It’s the quiet but steady “why” behind your actions, your motive, your cause, the foundation beneath the choices you make.

When it comes to work, understanding your purpose is remarkably powerful.

An orange gear icon with black inner details on a black background.
A graphic of a gear or cogwheel in black and red colors.

A clear sense of purpose becomes a kind of internal compass. It gently helps you:

  • Make decisions with confidence

  • Stay resilient when challenges arise

  • Find deeper satisfaction in your daily efforts

  • Connect with projects and people that matter to you

Research consistently shows that having a strong sense of purpose also supports both mental and physical well-being. It is a reminder that purpose nourishes more than just our productivity.

But discovering your personal purpose isn’t always simple, and it rarely happens all at once. It’s a journey; thoughtful, personal, and unique to you. Fortunately, there are wonderful guides along the way. One story-driven recommendation many have found helpful is:

The On-Purpose Person: Making Your Life Make Sense
by Kevin W. McCarthy

You’ll find a link to this book in the Athenaeum of Sages, alongside other carefully selected resources to support your exploration.

Wherever you are on your path, may your purpose become a source of clarity, energy, and meaning in both your work and your life.

Orange gear wheel with a star in the center.
A red gear with a star in the center inside a circle, resembling a badge or emblem.

Learning and growing together with support from…

Text logo saying 'Soul of Eryk design' with stylized font and a gray circle with black squiggle inside.

Son of Erik is a boutique identity design studio crafting bold, unforgettable brands for businesses that don’t blend in. From logos to launch and beyond, we bring sharp strategy and killer visuals together to make you impossible to ignore.

Attraction

Power Station

An ornate indoor garden with lush greenery, pink and white orchids, and a leather armchair in the center, with a colorful, glowing, spherical hologram floating overhead inside a historic building with columns and a glass ceiling.

Power in Purpose

Purpose is a personal power source.
It’s the current that runs beneath your choices, the quiet voltage that fuels your motivation, and the light that helps you see your work and life more clearly.

When you pause to reflect on what truly energizes you, it’s like tightening a loose connection, suddenly the signal strengthens. Effort becomes more focused, and challenges that once drained you can become catalysts for growth.

Purpose rarely appears as a lightning strike. More often, it’s uncovered the way a technician traces a circuit: through honest examination, thoughtful questions, and a willingness to link your strengths to the impact you hope to create.

As you take time to understand your purpose, you build a kind of inner power grid; one that supports resilience, sparks joy, and keeps you aligned when life’s demands fluctuate.

“The two most important days in your life are the day you are born and the day you find out why.”

— Mark Twain —

A digital illustration of a person with a beard and glasses, created with red lines on a black background, resembling a fingerprint or topographical map.

The purpose of life is not to be happy, but to be productive, to be useful, to have it make some difference that you lived at all.

— Leo Rosen —

Attraction

Pinnacle Wax Museum

Three people, two men and a nun, sit around a small round table, smiling and drinking tea or coffee, with cookies on a plate. Behind them is a sign that reads "Define Success" on a distressed wall.

Ask yourself

Who was more successful… Dwayne Johnson, Mother Teresa, or Albert Einstein?
The truth is, each of them achieved something remarkable… in their own way.

Success begins with having a purpose.

Before you can make real progress, you need to know what success means to you — what it looks like, feels like, and why it matters. Once you define that, the path forward becomes clearer, and your efforts start pointing in the direction that’s truly yours.

Who do you feel belongs in the Pinnacle Wax Museum?

Who do you view as successful?

A colorful emblem featuring a red circle with yellow compass points, a blue and yellow Yin-Yang symbol at the center, and an outer blue gear with yellow accents.

“If it falls your lot to be a street sweeper, sweep streets like Michelangelo painted pictures, sweep streets like Beethoven composed music... Sweep streets so well that all the hosts of heaven and earth will have to pause and say, ‘Here lived a great street sweeper who did his job well.’”

— Dr. Martin Luther King, Jr. —

A stylized, high-contrast red silhouette of Martin Luther King Jr. holding a microphone close to his face.

Attraction

Take a break - spa & rec center

A massage therapy room with a massage table covered in a beige sheet and towel, decorated with green plants and nature-themed wall art with the word "Rejuvenate" visible, in a cozy spa setting.

Be Aware

Hey… can I tell you something I’d tell a close friend?

Rejuvenation isn’t a luxury. It’s a real need. Your mind and body have to rest, and you deserve that kind of care.

There’s no single “right” way to recharge. What matters is finding what genuinely restores and rejuvenates you.
Maybe it’s sleep, yoga, a good workout, or time with the people who fill you up.
Maybe it’s getting lost in a book, wandering through nature, or just sitting by the ocean and letting the sound settle you.

Whatever it is, choose it on purpose. Give yourself that space.
You’ll feel the difference, and you’re worth that kind of renewal.

Sometimes we can become entranced by things that entertain and distract, but they do not always truly rejuvenate.

What rejuvenates you?

What gives you renewed energy?

Indoor gym with exercise equipment, mirrors, colorful wall clocks, and indoor water fountain surrounded by plants.
A colorful emblem featuring a gear with a compass rose inside, centered on a yin-yang symbol, representing balance and harmony.

“We must always change, renew, rejuvenate ourselves; otherwise we harden.”

— Johann WoLfgang von Goethe —

Stylized digital portrait of a historical figure with a serious expression, featuring a detailed face and clothing, mainly in red and black tones.